Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Sunday, August 12, 2007

How NOT to use PowerPoint...

How are your sales presentations looking? Are you getting your pitch across? Is your audience engaged or finding the cure for insomnia? Take a look:


Friday, July 27, 2007

True CRM for Small Business


This week I had the opprtunity to review InfusionCRM from Infusion Software and I was impressed.

What I have found over the years is that most small businesses use a contact management application like ACT!, to manage sales contacts and opportunities but then may use another system to track customer information and still an additional system to manage and track the success of any marketing campaigns they may run.

InfusionCRM combines Marketing and Sales Automation, E-Mail Management, E-Commerce (including shopping cart), Billing and Accounting functions and Help Desk in one comprehensive, easy to use solution. InfusionCRM even offers MortgagePro specifically designed to meet the needs of mortgage brokers and professionals.

InfusionCRM is delivered in a SaaS (Software-as-a-Service) model, which means their is no software to load or internal IT support required. Implementation is simple and delivered over the phone or on-site in just a couple days.

Infusion Software is a local success story, based in Gilbert. For more information give them a call at 480-807-0644, visit them at the Infusion website or even attend a free online demo.

Monday, June 4, 2007

Is eBay a Small Business Marketing Tool?


There's a pretty tired myth with some small business folks that pegs eBay as simply a way for people to unload junk, collectibles, or out of date seconds.

Now I know many of you also know that people are making lots of money running businesses completely on the eBay platform.

I visited with Janelle Elms, a noted instructor for eBay University and author of 7 Steps to eBay Marketing Success on a recent episode of the Duct Tape Marketing Podcast.

Our conversation focuses on ways that traditional small businesses are finding to tap into the eBay set of tools and online world to help market everything from products to services.

eBay has millions of members and visitors and has developed tools like online stores, blogs, podcasts and web page optimization to help members get their products and services found and sold - these same tools can be used to extend your already existing business and open new doors and opportunities.

Every small business should find out what eBay can do for them.

By the way I'm conducting a marketing session at eBay Live in Boston on June 16th to help eBay sellers learn to use offline tools to grow their businesses.via Duct Tape Marketing